Real businesses. Real numbers.

The challenge

The ads were working: click through rate was healthy and add to cart was up 271%. But the store converted at just 0.21%, so paid traffic wasn't turning into sales.

What I did

• Diagnosed the funnel and found the bottleneck was the store, not the traffic
• Migrated the store from Square to Shopify with one page checkout, Apple Pay and Google Pay
• Added bundle prompts per category and a free shipping bar
• Built email automations and restructured campaigns around the data

The result

Conversion jumped to 2.58% in the first week (21 orders, up from 1 the week before) and has since climbed to 4.86%, at a profitable return on ad spend.

The challenge

A sensitive, high trust category serving women experiencing hair loss. The message has to lead with empathy and dignity, and the targeting has to work within Meta's health limits.

What I did

• Repaired the existing campaigns and tracking
• Built an empathy first lead generation strategy
• Focused on qualified leads instead of chasing volume

The result

Good results within a few weeks. A few months in, the salon books paying clients for under $10 each, on services worth $500 to $1,500.

The challenge

Meta's AI had been left to run the account. The result: months of off brand, low intent leads at about $600 each, a poor match for a high end design studio.

What I did

• Rebuilt the paid campaigns from the ground up
• Refined targeting to reach people who fit the brand
• Shifted the focus from volume to qualified, ready to buy leads

The result

Leads now cost under $100, and they're the right people: clients ready to invest $100,000 in a full interior design project.